Food Trailers Are The Newest Arrival to the Mobile Food Industry
Move Over Food Trucks- Food Trailers Are The Next Big Thing
The mobile food industry is tough to break into. Food trucks have
scored themselves staying power in today’s busy, on-the-go
society. The ability to move to where the people are at any given
moment, coupled with the substantially lower cost than brick and
mortar outlets, grew the food truck industry into a 1.2 billion
dollar industry in 2019. There are no signs of slowing down.
Even though food trucks eliminate many barriers that physical
locations present, the price and limitations of most models
creates its own set of barriers that have slightly slowed the rate
of new entry into the market.
The human race is known to adapt, and that we do when food is
involved.
Introducing food trailers. You probably see them more often than
you think, likely assuming them to be food trucks or just
transportation.
But food trailers present a perfect option for those looking to
get into the food business, but without the splash of cash you’d
need for a restaurant, pop up or even a food truck.
Like the celery craze that caused vegetable related inflation like
no-one had ever seen before, food trailers are The. Next. Big.
Thing.
What Are Food Trailers Anyway?
It’s as simple as it sounds. Food trailers are yes, trailers-
built and designed to mimic the complete operations and
fuctionalities of a food truck. Smaller and much cheaper, food
trailers only require a truck for moving around. In today’s
market, food trailers are built in a variety of sizes (and even
shapes) giving tonnes of variety to those shopping around for
their next investment.
People do some incredible things with food trailers, and the ease
of them and the ability to customize contributes hugely to the
rise in their popularity.
In foodie cities like New York, Los Angeles or Toronto, food
trailers are popping up left right and centre. Perfect for food
festivals, markets or events where the trucks remain stationary,
food trucks have created a 1.2 billion dollar industry. It’s crazy
to think that food trucks really only come onto the scene in 2008,
when the US recession prompted groups of unemployed culinary
superstars to put making money through a mean burrito into their
own hands.
Fast forward just shy of ten years, and food trucks are the
complete norm for almost every culinary advanced scene.
Convenient, cheaper and portable.
And this is why food trailers are going to be the next big thing.
Why Food Trailers Have a Slight Edge
Food trailers have quite a few advantages over traditional food
trucks.
Want a more spacious option? Food trailer.
Does customization and unique design matter to you? Food
trailer.
Or, how about considering a wider range of foods to store and
sell? Food trailer.
Because they stand alone, food trailers have quite a bit more
space than their food truck counterparts. Space to put windows and
extra ventilation means you can broaden your horizon when
considering menus, products and operations. The size and design
flexibility of food trailers means you can create your food
trailer to operate and look exactly how you want to.
Build a little sit in restaurant on your food trailer? No problem.
Fully functional kitchens are an active option for food trailers,
eliminating some of the barriers that on-the-go menus encounter.
Plus, the design possibilities with a food trailer are pretty
extensive- so if branding and customer experience is high on your
priority list, food trailers are going to hit the spot on what you
visualize your trailer to be.
Food trailers offer these kinds of possibilities at a fraction of
the cost of a food truck, making food trailers a cost effective,
quick entry into the food industry.
Food Trailers Boost Profitability
Are food trailers profitable?
Well, absolutely they can be. Like any other business venture,
food trailers can be designed and operated to produce serious
profit. Without the assumption that your food trailer will run
itself, you’ll find yourself having a hard time making money.
The wider range of possibilities with a food trailer does help.
You’re able to take on more orders and execute on them, but you’re
also able to expand your menu to target more items or higher
priced items. Your ability to store food in your food trailer more
effectively than other alternatives means a better order schedule
and less wasted food.
Do you see what we mean about food trailers being THE thing in the
food industry?